My name is Federico and, since I was a child, I have always had two passions in my life: video games and martial arts.
I like practising martial arts because they give me the concentration and discipline I need, in life and work.
I have been in the video game industry for more than 15 years and I have worked for several major companies in the industry, including Ubisoft and Bethesda. For a long time I was convinced that developing a high-quality video game was the key to its success, and the reason millions of customers buy that video game.
I was convinced that you just needed to create a video game that was original and amusing, with good graphics, and people would buy it. This might have been true 10-15 years ago but is no longer the case today. You have probably realised this as well while looking grimly at your video game sales data on Steam or Google Play.
I studied Marketing and Product Management, specialising in Brand Positioning with global experts: Frank Merenda, my mentor, Al Ries, the father of brand positioning, Dan Kennedy, the highest authority in marketing and direct response, and Jay Abraham, the 9.4 million dollar man, considered by everybody as strategic marketing’s greatest expert and consultant.
What would you say if I told you that there is a way to increase the sales of your video game from between 16% and 24% in just three months, without paying a publisher or spending enormous amounts on User Acquisition?
Sounds like a dream, isn’t it?
Click here to know how to do it.