Note: This is the second post in a series. If you’re new, start with the intro post. A new genre of videogames is like a new species. A new species does not evolve from existing species but arises …
Repositioning competitors’ games to increase your revenues
Before you get your hands dirty developing a videogame, the first thing should be thinking about how your game will pre-empt a position in the player's mind. The development of a videogame does not …
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Many Things in the Video Game Industry don’t make sense
The typical marketing error of a "game design-centric" video game company is always the same: A group of people, who often come from the design or financial department, examine the moves of the …
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