Videogame positioning: The Battle for Player's mind
The battle for player's mind
Note: This is the second post in a series. If you’re new, start with the intro post. Error No.2: Bet everything on licensing Finally, in 2005, Telltale announced the development of a series of …
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Telltale was born from LucasArts’ change of direction and a series of severe layoffs. Way back in 2004, LucasArts decided to change direction and set out to plan their next moves. In those days, …
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What does Focus mean for a video game company? In his book ‘Focus: The Future of Your Company Depends on It’, Al Ries explains this concept very clearly: "The sun is a powerful source of energy. …
Continue Reading about The mistake that almost led Nintendo to bankruptcy →
