Note: This is the second post in a series. If you’re new, start with the intro post. A new genre of videogames is like a new species. A new species does not evolve from existing species but arises …
Videogames’ Marketing is a battle of categories
The most difficult job in marketing, but also the most rewarding, is creating a new category. The dictionary defines the term "category" as: "the division that is obtained by ordering or …
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Repositioning competitors’ games to increase your revenues
Before you get your hands dirty developing a videogame, the first thing should be thinking about how your game will pre-empt a position in the player's mind. The development of a videogame does not …
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