Videogame positioning: The Battle for Player's mind
The battle for player's mind
Note: This is the third post in a series. If you’re new, start with the intro post. Imagine we have a time machine and we go back to 2004 to change the destiny of Telltale. It's 2004. Mark …
Continue Reading about Tailored Adventures: How to correctly position Telltale and save it →
Telltale was born from LucasArts’ change of direction and a series of severe layoffs. Way back in 2004, LucasArts decided to change direction and set out to plan their next moves. In those days, …
Continue Reading about How to avoid the same tragic fate of Telltale →
In the previous article, we understood the importance of the concept of positioning for the development of a successful video game. We saw that by Positioning we don’t mean occupying a free space in …
Continue Reading about The 4 Fundamental steps to design a game to beat the competition →
