Note: This is the second post in a series. If you’re new, start with the intro post. A new genre of videogames is like a new species. A new species does not evolve from existing species but arises …
Repositioning competitors’ games to increase your revenues
Before you get your hands dirty developing a videogame, the first thing should be thinking about how your game will pre-empt a position in the player's mind. The development of a videogame does not …
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The 4 Fundamental steps to design a game to beat the competition
In the previous article, we understood the importance of the concept of positioning for the development of a successful video game. We saw that by Positioning we don’t mean occupying a free space in …
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