Videogame positioning: The Battle for Player's mind
The battle for player's mind
The typical marketing error of a "game design-centric" video game company is always the same: A group of people, who often come from the design or financial department, examine the moves of the …
Continue Reading about Many Things in the Video Game Industry don’t make sense →
Note: This is the third post in a series. If you’re new, start with the intro post. Imagine we have a time machine and we go back to 2004 to change the destiny of Telltale. It's 2004. Mark …
Continue Reading about Tailored Adventures: How to correctly position Telltale and save it →
Telltale was born from LucasArts’ change of direction and a series of severe layoffs. Way back in 2004, LucasArts decided to change direction and set out to plan their next moves. In those days, …
Continue Reading about How to avoid the same tragic fate of Telltale →
