Videogame positioning: The Battle for Player's mind
The battle for player's mind
Note: This is the fourth post in a series. If you’re new, start with the intro post. A co-leader is the videogame with the second-highest market share. I am not talking about number of players …
Continue Reading about How to overthrow the leader and increase your revenues →
Note: This is the third post in a series. If you’re new, start with the intro post. If a videogame creates a new category then it’s likely to become the undisputed leader. But being first does …
Continue Reading about Being a better game seldom tops being first →
The most difficult job in marketing, but also the most rewarding, is creating a new category. The dictionary defines the term "category" as: "the division that is obtained by ordering or …
Continue Reading about Videogames’ Marketing is a battle of categories →
