Note: This is the second post in a series. If you’re new, start with the intro post. A new genre of videogames is like a new species. A new species does not evolve from existing species but arises …
Videogames’ Marketing is a battle of categories
The most difficult job in marketing, but also the most rewarding, is creating a new category. The dictionary defines the term "category" as: "the division that is obtained by ordering or …
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How to avoid the same tragic fate of Pippin
The Science of Positioning, as Al Ries intends it and as I have learnt it from him, seems an abstract art and far from what the world of Game Developers is. For instance, let's take a company that …
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