Note: This is the third post in a series. If you’re new, start with the intro post. Imagine we have a time machine and we go back to 2004 to change the destiny of Telltale. It’s 2004. Mark Zuckerberg founds Facebook and George W. Bush is reelected President of the United States. What should Telltale […]
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How to avoid the same tragic fate of Telltale – Part 2
Note: This is the second post in a series. If you’re new, start with the intro post. Error No.2: Bet everything on licensing Finally, in 2005, Telltale announced the development of a series of graphic adventure games based on Jeff Smith’s comic Bone. They would have serialized and released each episode at a certain distance […]
How to avoid the same tragic fate of Telltale
Telltale was born from LucasArts’ change of direction and a series of severe layoffs. Way back in 2004, LucasArts decided to change direction and set out to plan their next moves. In those days, LucasArts’ titles comprised of a mix of games, both internally developed and outsourced. During the ’90s the company had made their […]
The mistake that almost led Nintendo to bankruptcy
What does Focus mean for a video game company? In his book ‘Focus: The Future of Your Company Depends on It’, Al Ries explains this concept very clearly: “The sun is a powerful source of energy. Every hour the sun washes the earth with billions of kilowatts of energy. Yet with a hat and some […]
The 4 Fundamental steps to design a game to beat the competition
In the previous article, we understood the importance of the concept of positioning for the development of a successful video game. We saw that by Positioning we don’t mean occupying a free space in the market, but actually occupying an unoccupied position in the mind of players. Today we will look more in detail at […]
The 4 Eras of the Video Game Industry
Note: This is the second post in a series. If you’re new, start with the intro post. Since its birth, the videogame industry has been going through 4 phases. Let’s have a look at them. The First Era of the video game industry began in the first half of the 1970s, with the introduction of […]